Choose Your Market Wisely
Your market determines everything. Pick a starving crowd with money to spend.
Before crafting your offer, you must choose the right market. A great offer to the wrong market fails. A mediocre offer to a desperate market with money succeeds.
"You want to find a market that is growing, has buying power, and is easy to target."
The best markets have three characteristics: they have a painful problem they're desperate to solve, they have money to spend, and they're easy to reach. Choose wrong here and no amount of offer optimization will save you.
Most entrepreneurs pick markets they're passionate about rather than markets that are profitable. Passion is good, but starving crowds with money are better.
Choose Your Market Wisely
The Four Indicators
Evaluate potential markets using these criteria: massive pain (9-10/10), purchasing power, easy to target, and growing market.
- Pain: Is this problem keeping them up at night?
- Money: Can they afford premium prices?
- Targeting: Can you reach them easily?
Test the waters
Before committing, validate that the market will pay. Create a simple offer and see if they bite.
Narrow your niche
The riches are in the niches. Don't try to serve everyone. Pick the most profitable segment.