Choose Your Market Wisely

Your market determines everything. Pick a starving crowd with money to spend.

Pick the market before you craft the offer. A great offer to the wrong market fails; a mediocre one to a desperate market wins.

"You want to find a market that is growing, has buying power, and is easy to target."

The best markets share three traits: a painful problem, money to spend, and an easy way to reach them.

Most entrepreneurs chase markets they love rather than markets that pay. Starving crowds with money beat passion.

#02

Evaluate potential markets using these criteria: massive pain (9-10/10), purchasing power, easy to target, and growing market.

Before committing, validate that the market will pay. Create a simple offer and see if they bite.

The riches are in the niches. Don't try to serve everyone. Pick the most profitable segment.