Think and Grow Rich
#02
Desire
The starting point of all achievement

Desire, Not a Wish

Almost everyone wants to be better off. Almost no one wants it the way Hill means the word — as an obsession that reorganizes every other choice around itself.

“Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything.”

The distinction is practical, not poetic. A wish costs nothing, so it changes nothing. A desire has a price attached, and paying that price is what produces the result.

“Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.”

Hill's test is simple: what have you already given up for this? If the answer is nothing, you have a wish.

Turn the wish into a demand

#02
1

Attach a price to it

Write down what you are willing to give in return — hours, comfort, income, another opportunity. A desire with no cost attached is still a wish.

  • What am I giving up for this?
  • Have I actually started paying?
2

Make it specific enough to be refused

Vague goals can't fail, which is why people keep them. State an amount and a date so reality can answer you.

3

Let it crowd things out

Obsession is a scheduling fact, not a feeling. Look at this week: if nothing was displaced to make room, the desire isn't yet real.

Every great achievement began as a desire someone held so long and so hotly that it stopped being optional.

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