Think and Grow Rich
#02
Desire
The starting point of all achievement

Desire, Not a Wish

Almost everyone wants to be better off. Almost no one wants it the way Hill means the word — as an obsession that reorganizes every other choice around itself.

“Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything.”

The distinction is practical, not poetic. A wish costs nothing, so it changes nothing. A desire has a price attached, and paying it is what produces the result.

Wishing changes nothing. Desire that becomes an obsession, planned for and backed by persistence, produces the result. Hill's test: what have you already given up?

Turn the wish into a demand

#02
1

Attach a price to it

Write down what you are willing to give in return — hours, comfort, income, another opportunity. A desire with no cost attached is still a wish.

  • What am I giving up for this?
  • Have I actually started paying?
2

Make it specific enough to be refused

Vague goals can't fail, which is why people keep them. State an amount and a date so reality can answer you.

3

Let it crowd things out

Obsession is a scheduling fact, not a feeling. Look at this week: if nothing was displaced to make room, the desire isn't yet real.

Every great achievement began as a desire someone held so long and so hotly that it stopped being optional.

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